What Is Organization Strategy
To celebrate the launch of our new website and our social media channels, we want to provide access to a greater understanding of what we do, how we do it and why. So what exactly is Organizational Strategy? And why is it important to you and your organization?
An organizational strategy is all the actions a company intends to take to achieve its long-term goals plotted against an achievable timeline. The plan breaks down all tasks required to achieve the companies mission, it’s vision, how you are going to achieve this and who needs to be involved to get you there will be involved. An organizational strategy may also be referred to as a strategic plan, business roadmap, long term plan, business plan, critical path, corporate level strategy, top line strategy and the lop line.
Here at The Leadership Movement our top level strategic consultants work side by side your business to guide the development of the organizational strategy and it’s implementation. Just some of the tasks they take to do this include discover and research assessing the current state of the business, it’s culture and it’s people, what opportunities are in market for you to take advantage of to achieve your vision more effectively, uncovering skillsets and talent within and outside the organisation to help you implement the strategy and make your mark with your purpose against the competition, developing and guiding your entire business and the leaders to cascade the strategy effectively through the organisation.
So why is an Organizational Strategy important to your organization?
“When everyone is playing the same game, your execution is critical. Customers care very much about the skill you put into your product or service. Running a business with the wrong strategy in the wrong place at the wrong time is possible, but it’s an uphill battle. The alternative is to think very hard about your model, your costs and the benefits you offer to the people you’d like to serve.” Seth Godin.
Your strategy is how you play the game. It guides you and your team on what they do each day and why.
It gives meaning and value, outlines the processes to take, enhances innovation and constantly connects everyone through the organisation back to the purpose of what they believe in, why they are part of your organization and why they action what they to do. Your strategy is focused around your purpose, the WHY you are here and HOW you will get there. Strategies must be created when the product or service is defined, and regularly updated as the business grows and changes. Not changing your strategy merely because you’re used to the one you have will ensure you fall behind the rest of the game players.
Excellent well run businesses do two things:
They review strategy on a regular basis to ensure it fits with all external and internal factors
They ensure that the current strategy or strategic direction is embodied into the culture of their businesses
Without a clear strategic direction it is impossible to effectively manage, change or develop a business. Any decisions made by the management team will be arbitrary without a clear strategy, no matter how much rigor is applied to analysis. Employee motivation is often closely linked to the ability of the leadership team to create a competent strategy and communicate it throughout the organisation frequently.
An organizational strategy helps your organisation beat the odds and maximise your returns. It forms the foundation of your business, team, its products, it’s services, it’s customers and what it does when.
The strategy keeps your business aligned so that all tasks implemented in the day to day action of the business lead toward the achievement of your long terms goals.
The strategy sets the direction for your business. It gives your employees something to believe in and work for. The most effective strategies are the ones that are flexible, maintained, and constantly adapted to adjust to the strengths and weaknesses of the market, your changing customer needs and your internal skill set to achieve your long term goals effectively. The organizational strategy determines how the business will look in the future.
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